ESPN as the tv partner of nba to deliver sports news.
The National basketball Association is North Americas professional basketball league and it is one of the main professional sports leagues of North America. The NBA consists of twenty nine teams from North America and contains 1 team from Canada. It is also a part of the USAB, which is regarded as the National Governing Body for basketball by the International Basketball Federation. Founded in 1946, in New York City, NAB was in fact called the Basketball Association of America. The title changed post their merger with the National Basketball League in 1949.
NBA commenced making major sports news in the 1980s as soon as the “Magic” Johnson era began. Bringing in additional sports fans to their already expanding database, NBA began growing by adding more franchisees. By having the Dallas Mavericks the NBA had a total to 23 teams inside their portfolio with the Lakers being led by Magic Johnson.
The growing fascination with the league was further propelled when Michael Jordan joined the Chicago Bulls back in 1984. The NBA fever continued to elevate and more and more cities began demanding teams of their very own. It was in 1995 that NBA expanded into Canada adding the Vancouver Grizzlies as well as the Toronto Raptors with their profile. Later, the Vancouver Grizzlies were transferred to Memphis making the Toronto Grizzlies the only team from Canada. The 90s was also a landmark in NBA history as in 1996, NBA came up with the first womens league with the National Womens Basketball Association.
The NBA season begins from the first week of November and has a total of 82 games played by each team with playoffs starting in the month of April. ESPN is among the television partners for the NBA carrying news in connection with the games in addition to the players.
The “NBA on ESPN” journey began in 1983 when the NBA games were presented by ESPN through their televised cable network. ESPN continued the NBA sports news broadcasting till 1984. They’ve again started off the NBA games from the 2003 season. ABC Sports aired the games from 2003 until 2006 as “NBA on ABC” till it was taken by ESPN on ABC. ESPN on ABC is the sports brand under the ABC umbrella used to broadcast various sports activities.
NBA games can be seen on ESPN of Wednesday, Friday and Sunday. NBA Special Edition program is telecast for the days when ESPN has not aired a game or the holidays.
ESPN in addition airs one Conference Final each year that is a section of the NBAs tactic to make sure they are more popular on cable TV. The playoffs are telecast on Fridays, Saturdays and Sundays. Apart from this ESPN also broadcasts the NBA Draft Lottery as well as the NBA Draft.
ESPNs principal competitor to the NBA games is TNT. TNT airs the vast majority of major NBA games on the other week nights trying to fill up a chunk of ESPNs ratings. It is mostly in the playoffs as well as the Conference Finals that TBNT garners higher ratings. However, the standard season ratings are almost the same with both the sports news providers.